The studio
We design brands
that act like products.
Knotted is a creative studio for teams who refuse to look like everyone else. We build identity systems, motion languages and digital experiences that compound — across every channel, country and quarter.
Philosophy
Storytelling first.
Every great brand is a story told with discipline. We start there — before color, before logo, before code.
Systems over assets.
Identities should scale. We build modular systems that designers, marketers and engineers can extend without losing the soul.
Digital-first by default.
Brands live on screens. Motion, interaction and product surfaces are the canvas — not afterthoughts.
How we work.
A repeatable process, never a template.
01
Discovery
We embed quickly. Workshops, audits and stakeholder interviews to find the truth of the brand.
02
Strategy
Positioning, narrative architecture and a creative brief that earns alignment, not arguments.
03
Design
Identity, motion and digital systems crafted to feel inevitable across every surface.
04
Execution
Production-ready files, motion libraries, and shipped websites — not slideware.
05
Scale
We stay on as a creative partner, evolving the system as the brand grows.
Vision
A world where brand and product are indistinguishable.
Where every surface — film, page, motion, interface — speaks one confident language.
Mission
Build the next generation of design-led companies.
By partnering with founders and creative leaders who treat design as infrastructure, not decoration.
Industries we move in
The people.
Senior, hands-on, global.
Sasha Vey
Founder · Creative Director
Idris Khoury
Head of Brand
Mei Lin
Motion Director
Otto Pereira
Head of Digital
Let's build
Ready to move beyond the expected?
Tell us about the brand you're building. We'll come back with a point of view within 48 hours.